Long Beach-based alt-pop trio half•alive turns a regular goodbye into something emotionally expansive with new song, "Subliminal." Josh Taylor, Brett Kramer, and J. Tyler Johnson perform the song that explores the invisible emotional walls people may build around themselves when faced with the vulnerability and pain that comes with loving someone and being loved back.
"Subliminal" was written by Taylor, Kramer, Johnson, Skylar Stonestreet, and Solomonophonic and produced by half•alive. The song's energy and emotional content give "Subliminal" a curious sense of depth. Underneath its movement is a story of all the things that can go unsaid, the feelings, memories, and experiences that emerge when someone lowers their shields.
"Subliminal" represents that odd feeling of being close in body but far in heart. A hug can be short, but it can also hold years of memories, unspoken emotions, and quiet acknowledgment. With a charged musical direction and a deeply layered emotional concept, half•alive turns a familiar human experience into something more surreal and expansive. "Subliminal" is a story about what lies beneath the surface and how quickly it can erupt when we least expect.
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