In a new partnership between Bose and American singer-songwriter Jacob Dodge Lawson, better known as JVKE, "this is what space feels like" is coming to premium audio. The song has been tapped for a Bose QuietComfort Ultra Headphones TV commercial, putting the track at the center of the brand's latest campaign. Bose's partnership with JVKE and ZVC has given new visual life to "This is what space feels like." Jake Lawson and Zac Lawson wrote the song, and JVKE and ZVC produced it. The pairing puts the track in a key position for a campaign built around the QuietComfort Ultra Headphones.
The JVKE collaboration links his songwriting and production to a major headphone campaign that introduces "this is what space feels like" in TV ads. The placement in the commercial gives the song another platform and emphasizes its place in a carefully produced, audio-centric campaign. The creative partnership additionally emphasizes the people behind the music. The song was written by Jake Lawson and Zac Lawson, produced by JVKE and ZVC, a joint effort that comes together in the form of JVKE's artistic expression.
The QuietComfort Ultra Headphones TV commercial contextualizes the song in the headphone listening experience and introduces it to the audience through the universally known format of advertising. The songwriting and production credits are locked in, and "this is what space feels like" is now a chapter further into its journey with Bose, bringing JVKE's music to a new presence in a major commercial campaign.
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